Beyond the Booth: Plan your expo strategy—from booth design to better networking—and learn how to attract, engage, and convert at the Business Expo.

If you’ve ever left an event wishing you had more traffic, better conversations, or stronger leads, this session is for you. Beyond the Booth is a hands-on, collaborative workshop designed to help you rethink your expo strategy—whether you’re hosting a booth or working the room. You’ll gain practical insights on how to attract attention, engage the right people, and turn interactions into real opportunities. Then, you’ll break into small groups to brainstorm creative ideas, refine your approach, and leave with a clear, actionable plan you can actually use at the Business Expo.

Come ready to share, learn, and walk away with fresh ideas and renewed confidence in how you show up.

We’ll kick things off with open networking, coffee, and breakfast.